ODIN
internal working materials.

The strategy recommendations for ODIN, in one place. Each card opens a complete working pack prepared by DM Advisory.

01The packs

The packs, ready to read

These materials are internal to ODIN and DM Advisory. They are not for external distribution and carry no external sign-off. Open a card to read the full pack, with the evidence laid out before each recommendation.

Market category

Recommendation · V4 round, July 2026

Enforced Assembly

The case for the category, re-run from scratch with April Dunford's positioning method. The evidence, the founder's questions answered straight, and the seven field tests that gate the hardening.

Open the V4 case

Companion · AI-era reading

ODIN and the AI moment

The alternatives the industrial-AI moment opens, and how the evidence hardens the position.

Open the companion

Companion · prior round, June

The June category pack

The earlier round, kept as the working archive. The V4 case above supersedes its recommendation.

Open the archive

AI agents

Decision

Agent naming

The final agent names, set by leadership: Theia (Quality), Geri (Production) and Verd (People), each with its identity mark. The earlier iterations are kept underneath.

Open the decision

In development

Series A

Raise progress

The live status of the ODIN Series A: workstreams, milestones and current actions. A readable view of the raise tracker for quick internal comms.

In development · placeholder